Across Mountains and Seas · Timeless Craftsmanship

From Parisian Elegance to Eastern Excellence

French romance, traversing time and ocean, blooms with new artistic brilliance on Eastern soil

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A Century of Research, Born in Paris

2025

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Global Essences, Fusion Journey

journey

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Dedicated to the East, Revitalizing Skin Source

Present

THE YEGEYA LEGEND

Heritage and Innovation

Brand Philosophy

YEGEYA is on a mission of 'French Craftsmanship, Empowering Eastern Beauty.' We believe in the path of 'Triple Fusion': First: Preserve authentic French DNA, upholding meticulous craftsmanship, luxurious textures, and an artistic soul. Second: Precisely translate French craftsmanship to address the unique skin concerns and emotional expectations of Chinese women. Third: The ultimate goal is not to change, but to empower — to accompany every woman in revealing her inner radiance, a timeless 'Eastern Grace' and 'Poised Confidence' refined through time.

Deep Insights into China's Premium Middle-Aged Female Consumers

1. Skin Needs - Holistic Anti-Aging: Beyond wrinkle reduction, the focus is on contour firming, restoring volume and radiance to combat sagging and hollowness. - Skin Sensitivity: Due to age, stress, and environmental factors, the skin barrier is more fragile, requiring high-efficacy yet supremely soothing formulations. - Texture Aspiration: Reject heavy or overly 'techy' finishes, yearning for a natural glow, fine texture, and plump bounce akin to 'naturally perfect skin.' 2. Emotional Needs - Self-Care & Reward: Skincare is a reward for success, seeking quality and aesthetic that match one's taste and status. - Combating Age Anxiety: Not chasing 'youthful looks,' but aspiring through care to cultivate a calm, elegant, and confident demeanor enriched by life experience. - Community Belonging & Knowledge Craving: Wanting to find a sense of belonging through the brand and to become a more knowledgeable, discerning skincare enthusiast.

French Artistry

Formulation philosophy and craft standards originating from France. Rigorous ingredient selection, meticulous proportion research, transforming time into a luxurious strength perceptible to the skin.

Precision Anti-Aging

Beyond wrinkle reduction, we focus on contour firming, skin plumping and radiance. Providing systematic solutions tailored to the actual aging trajectory of mature Asian skin.

Gentle Repair

Beyond efficacy, we emphasize soothing and a sense of security. Offering a gentle, reliable long-term repair experience for sensitive, fragile skin barriers.

Empowered Beauty

We don't define age, nor pursue a 'youthful' look. Through skincare, we empower women to reveal the poise, confidence and Eastern elegance that come with time and experience.

YEGEYA

French Craftsmanship. Oriental Soul. The ultimate expression of self-reward and confidence.